Writer & Designer

NYU Tandon Website Redesign


NYU Tandon

Website Redesign


Showcasing the best and brightest of NYU Engineering.

The New York University Tandon School of Engineering, formerly NY Polytechnic Institute, came to Digital Pulp for a modern website that would put the stories of Tandon innovators front and center. As the Art Director on the project, I was responsible for one of two initial UI concepts, and then production and responsive design after my concept was selected by the clients.

The initial concept was based around a sticky, vertical navigation bar on the left-hand side of the screen. This bar contained an abbreviated logo, a hamburger menu, and search, and would always remain visible as users scrolled. Ultimately, the clients decided on a more conventional approach and had us flip the vertical bar around to its usual position on top—but I still had fun exploring how navigation and search would open from that configuration.


A focus on people and stories

The UX phase of the project established a content grid that could accommodate any kind of story the Tandon team wanted to highlight—even nitty-gritty program detail pages profile notable alums and faculty in the sidebar.

The finished site will be both a recruiting tool for prospective students, and an place for the NYU community to discover the most exciting projects under development on the Jay Street campus.