Perrier Lunch Break
event branding & Collateral
Please be advised: This page contains flashing GIFs.
Ditch your desk and dance
Perrier was seeking experiential marketing opportunities for sponsorship as part of its "Perrier Extraordinaire" campaign. Flavorpill Media produced Lunch Break (internally, "Lunch Break 2.0," intended to be a more robust and impressive experience than the previous year's iteration of the program, also sponsored by Perrier), a series of midday dance parties in New York, L.A., Chicago, and Miami, featuring Perrier cocktails and top DJs like Questlove and Mayer Hawthorne.
As Flavorpill's in-house designer and a member of the Creative Services team, Lunch Break was one of my very first projects upon returning to the company in my new position as Lead Designer. Some preliminary ideation had been done in the weeks before I began work at the company, and the clients had selected a flashing neon creative direction that both incorporated the hot air balloons that identify the Perrier Extraordinary campaign and suggested the darkness and vibe of a club.
I was tasked with refining that direction and then expanding it across a wide range of materials—email invites, social media assets, banner advertising, and robust venue branding for the events themselves. The program was a hit with audience and client alike, and received favorable coverage in publications like Elite Daily, the Chicago Tribune, and the New York Daily News.
Photography © copyright Flavorpill Media. Event GIFs by Perrier.
All-star talent backed by neon
In addition to star DJs, each Lunch Break features surprise entertainment—burlesque performers, break dancers, even contortionists. The event creative was designed to support the venue and the talent with large graphics for the DJ booths and on screens around the event space.