Showcasing the best and brightest of NYU Engineering.
The New York University Tandon School of Engineering, formerly NY Polytechnic Institute, came to Digital Pulp for a modern website that would put the stories of Tandon innovators front and center. As the Art Director on the project, I was responsible for one of two initial UI concepts, and then production and responsive design after my concept was selected by the clients.
The initial concept was based around a sticky, vertical navigation bar on the left-hand side of the screen. This bar contained an abbreviated logo, a hamburger menu, and search, and would always remain visible as users scrolled. Ultimately, the clients decided on a more conventional approach and had us flip the vertical bar around to its usual position on top—but I still had fun exploring how navigation and search would open from that configuration.
A focus on people and stories
The UX phase of the project established a content grid that could accommodate any kind of story the Tandon team wanted to highlight—even nitty-gritty program detail pages profile notable alums and faculty in the sidebar.
The finished site will be both a recruiting tool for prospective students, and an place for the NYU community to discover the most exciting projects under development on the Jay Street campus.