Writer & Designer

Magic Hour Event Branding


Flavorpill Magic Hour

event branding


School's out, and the rink is open

Magic Hour is a summer roller skating series presented by Flavorpill Media in Prospect Park, Brooklyn. Flavorpill curates top talent to DJ the events and give them a cool, unique vibes each month.

Photography © copyright Flavorpill Media.


Letting loose, getting wild

As Flavorpill's in-house designer, I worked closely with the event coordinators to come up with funky, unique designs for each event. When planning the creative direction for Magic Hour this year, we decided to forego a single type or color palette, and instead let each event's creative reflect the vibe of the headlining talent while maintaining a common aesthetic direction—which is to say, a pretty wild one. Magic Hour is a summer bash, so we went all in on bright colors, trippy collages, and the weird fonts that most designers never really get to use.

Event creative focused primarily on digital promotions on by dedicated email, social media, and our various newsletters and partner publications.